If you have not already heard, André Leon Talley, former editor-at-large for Vogue magazine, has been named the new Artistic Director of Zappos. If you are not familiar with Zappos, it is a popular fashion website that caters to the everyday woman. Besides fashion and accessories, it also carries home and beauty products.
The former judge for "America's Next Top Model", and member of the Board of Trustees of Savannah College of Art and Design, will take charge of the editorial content on the Zappos Couture site, including fashion shoots, video and trend picks. When asked about this new venture in his professional life, Talley said, "the digital universe is a new, exciting opportunity for me to reach a broad audience in terms of the global luxury market."
Zappos, which started in 2004, has a weekly video called "The Trend", which highlights red-carpet interviews with designers and celebrities. "The Trend" will now be moved to the main Zappos site once Talley takes over on January 22nd.
Although I have never shopped on Zappos, I am very excited about this new venture. From his work with Vogue to mentoring young fashion designers, Zappos made the right decision. This is a perfect match.
Until Next Time!